- Brand was designed by Coronach.
- Brand is the Danish, Dutch, German and Swedish word for "blaze/fire", "burning" and "burned".
- Brand is the second champion to be based around a fire theme, the first being Annie.
- Brand's ability, Sear has a similar in-game animation to Annie's auto-attack.
- Brand's auto-attacks also have the same animation as Morgana's auto-attacks, though changed in color from purple to orange.
- Considering Lokfar's similarities to stereotypical vikings and Norsemen of the past ( Olaf), Brand may have been inspired by the fire giant Surtr of Norse mythology. His appearance follows a common description of the character (blackened skin with lava crackling underneath), and Brand claims he is destined to renew the world by burning it, which is Surtr's role in Ragnarök.
- Brand could also have been inspired by Ignus of Planescape: Torment, due to both of them being mages basked in flames, burning their enemies, and having lost their humanity to become what they are now.
- Pyroclasm is most likely a reference to Vaan's Quickening of the same name in Final Fantasy XII.
- The body that Brand is currently occupying once belonged to Kegan Rodhe, a seafaring marauder.
- This concept of possession may be in reference to human branding, a process in which a mark is seared into the skin of a living person, with the intention that the resulting scar will make the mark permanent. This was used as a method to impose ownership over an oppressed person.
- Brand's line "Some say this world will end in fire" is a reference to the poem Fire and Ice by Robert Frost.
- Brand's joke "Is it hot in here or is it just me?" was once used by Anivia before her current voice.
- Zombie Brands line "everyday im shambling" is a reference to LMFAO Party rock anthem qoute "everyday im shuffling".
- The original name of the Vandal Brand skin was Biker Brand as seen in his art spotlight.
- Apocalyptic Brand could be a reference to the Fallout saga, a series of video games with a post-apocalyptic background.
- Cryocore Brand strongly resembles Mr. Freeze from the Batman franchise.
- This skin changes Brand's particles to a blue color, representing ice in place of his normal fire.
- Zombie Brand is his 1st legendary skin. It changes his particles to a greener hue and changes his animations and voice to that of a more traditional zombie.