Board Thread:Wiki discussion/@comment-173.58.101.181-20130326073722/@comment-142.1.228.54-20130401164713

The character on the tassel is "福" (fu) meaning "happiness" or "good fortune".

The character is displayed upside down on the tassel because the character for "upside down", "倒" (dao), is a homonym of the character for "to arrive", "到" (dao).

So it means that "good fortune is arriving".