Talk:Warwick/@comment-3974778-20110523125316/@comment-186.215.54.246-20110531173714

On Hit is an effect that is applied every time you land an autoattack.

For example, Frozen Mallet has an on hit effect that slows enemies champions by 40% during 2.5 seconds. Therefore, as long you have a Frozen Mallet equiped, when you hit an enemy champion with a physical attack, you will slow him by 40%, consecutive hits refreshing slow duration (meaning you can permaslow someone as long you attack him).

Another example, Wit's End has an on hit effect that deals 42 magic damage. Therefore, every single autoattack you land will deal 42 bonus magic damage.

Certain abilities, like Gankplank's Parrrley and Ezreal's Mystic Shot also applies on hit effects.

Madred's Bloodrazor has an on hit effect that deals 4% of the enemy champion HP as magic damage). The reason why this item is so good on Warwick is that his ultimate applies on hit effects 5 times, meaning a warwick with bloodrazor will deal 20% of the enemies health as damage, plus the skill's already high base damage. His first skill also deals 20% of the enemies health as magic damage, meaning a combo of QRQ can deal 60% of enemies health and large base damage. Also, Warwick has an attack speed steroid, meaning he can hit enemies champions more often, applying the on hit effect more frequently and reaping more benefits from it than a slower attacker. Even if you only build him a Bloodrazor, maybe coupled with a Wit's End (that is more an defensive item than offensive) he still deals large amounts of damage, allowing him to build resistence on all other itens, making him very durable and damaging.