User blog comment:StrategicMagic/Jungling for the Terrified and Below lvl 20/@comment-70.180.103.2-20120818074225/@comment-70.180.103.2-20120823042328

I can understand it being a learning experience and being a reward to those who play longer but since Riot is all about trying to sell players merchandise for a supposedly "free to play" game, why not go ahead and allow lower level accounts the opportunity to pay for the more advanced stuff (the runes and masteries)? I wouldn't mind paying 1000 RP or so to have a full mastery page on a smurf account, it's more IP for champions the way I see it.