User blog comment:ClariS/AD has Diminishing Returns!!/@comment-83.208.159.162-20120828093605/@comment-83.208.159.162-20120828170530

It is kind of the same effect, you could say that its kinda weaker cos when you also build crit and atk speed you get exponential returns, while from pure ad you get "normal" returns.

This however creates effect akind to diminishing returns, for example, if you have 80 ad, you buy long sword cos its cheap way to increase your dmg by 12.5%, however if you have 3000 gold, and think about bloodthirster, its not as effective cos its too much ad for your low return build, therefore you need to buy a little ad and a little crit, thats why i build infinity edge first. This ofcourse aplies to steroid carry build, any normal ad chamo could get bloothirster with clear conscience.

This is how all stats in this game function, that why there is such a thing as meta-golem.

-The Same anonymous