User blog comment:Demise101/So I was thinking..../@comment-3360527-20110725005739

It would be similar to building early snowball items. Frontloading base damage for early game in an attempt to snowball, getting early kills and propelling you into a strong mid and late game. It can be risky because you are risking mid/late game with no ArP or Magic Pen (marks) or CDR/MP5.