User blog comment:ArtMaster7/Madena the Supreme Sorceress/@comment-7709681-20150413175744/@comment-25403955-20150413232140

Madena, being a melee champ has something to do with her lore(where I'm working on right now). And because she has high cast range when W is active, making her melee is a way to balance her kit when W is off. And since W is the only way for Madena to cast her damaging abilities, she can't sacrifice it, thus giving counter play to a champ that can stand near a turret and spam skills. I can't make her to enjoy that super range thing on W while her enemies suffer.

The best example I can give to clarify, your up against a Ziggs. You used W just to attack Ziggs for "I have a long range basic attack, and I like it, have to spam this". Ziggs got mad and he's wise so he comes after you, "need to cancel the skill to avoid being hit by Q" then you're like "shet! Now I'm melee I can't farm and I'm useless when my jungler came to help". And that's for the next 10 seconds which is a penalty for having such a reckless action.