User blog comment:Mineko Charat Lucky/League and the Institute has nothing to do with League of Legends anymore(?)/@comment-27010991-20130817150506/@comment-1120494-20130818034307

Sad, but true. Mostly.

I thought the same way one year ago, but the Freljord event showed us how much of a hype a story can cause. Sad thing is, that Im pretty sure that RIOT still thinks exactly like you said: Why putting effort in a story of a game which is 99% about sport.

They totally could put more effort in the story and it would be worth it, because many players would attach to it. Many fighting games made good examples of it, just like Street Fighter. Its also about endless arena tournaments and still, it has some good background stories which everybody liked and made people attach to their fighters.

World of Warcraft made also some good examples of this.

Just a random idea I could come up with is a changing game environment because of some revolutionary thing like "Noxus takes over the League" and all the ingame graphics and champion reactions (like jokes etc) change with that. Of course this costs money, expecially for the voice-overs, but the hype would be immense and they could easily profit from this.