User blog comment:Emptylord/Season 3 - PBE Patch Notes/@comment-50.148.105.185-20121115210350

If you look at the screenshot of the new store layout here:

http://riot-web-static.s3.amazonaws.com/images/news/November_2012/2012_11_15_Item_Shop_and_HUD_Updates/Item_Shop_EN.jpg

It's visible that Zeal has a new build path, although it has not been hinted as to what it might be.