User blog comment:MattsGoneAstray/Esmerelda, the Enticer/@comment-7481207-20141017203532

So she has a 3.5 second AoE charm, that can be followed up by a 1 second AoE charm and then yet another 1 second AoE charm. So you can keep several champions completely locked down for 5.5 seconds, during which they will also move towards you, so you can easily lure them into turret range.

Also, "bonus AP" is redundant to write, as there is no base AP and all AP you get is bonus AP.