Talk:Brand/@comment-2112140-20141230181359/@comment-8468980-20150111191535

the problem is that brand is neither a particularly long range ap carry, nor does he scale super well into late game, nor does he possess an iota of utility.

So unlike Ziggs, Xerat,h or syndra, he can't rely on range. Unlike Anivia, Ryze, or Karthus he can't safe farm till fed. Unlike Orianna, Lulu, or Annie he has no utility.

But he's a fire man and he shoots fire so he'll always score style points and that will keep him popular in bronze.