Talk:Fizz/@comment-173.60.132.145-20111109014927/@comment-71.136.62.183-20111110012053

So the players have a reason to continue playing. Riot creates hype and expects you to hold on until they're released, and then they churn out more hype afterwards. Kumiho might come after Fizz, or she might not. The fact that people are waiting eagerly for her says the hype ploy worked.