User blog comment:YourPrivateNightmare/The Freljord Hype.../@comment-4022742-20130414110942/@comment-5077844-20130414115339

Thanks, nut one things about the Sejuani: I don't think she was supposed to look "evil" or an actual villain. That's job. Sejuani is just somewhat of an opposing force, who just doesn't share Ashe's believes and ways of thinking.

Sejuani is traditional, warlike, stubborn, and the "fight for glory" type. Ashe is the moderate "love and Tolerance" leader who's like: "For the children, peace!" And Lissandra is just a megalomanic serial killer who's supposed to represent evil in its purest form ("we just take ice...and make it black...so it looks evil")