User blog comment:Mineko Charat Lucky/Stop Telling Me What to Build, Thanks/@comment-4636093-20131013110352

This can easilly turn bad though to the point where you refuse to accept advice if it goes far enough.

Example: If you want to be more damaging on Rammus then Rylai's is usually the better choice than Spectral Wraith because of how well it synergises with his kit.