Board Thread:Wiki discussions and announcements/@comment-27802145-20191204001233/@comment-3974211-20191204032022

I think this has mostly come about from wanting to put the buff-names into the ability description - flavour at the expense of having the wall of text being easily parsed. In the past, we'd just list the buff names are either trivia or in the ability details (e.g. "Help, Pix!" when cast on allies grants a buff called "Hey listen!").

I agree that in some situations it doesn't make things easier to read, but I'm not sure there is a way to create a rule for this. For passives - I think naming them is fine so long as they either denote separate effects or are being used as shorthand/keywords/buff names. I'm not convinced there is a good reason for actives to have sub-names, since the ability-name almost always refers to the active-component.

Regarding X - Y and Y - X, I have no preference but I agree they probably should always be in the same order. Regarding whether or not Innate should always be mentioned - I would say yes except in the case of buff names.