Talk:Urgot/@comment-26187239-20170719231958/@comment-25037679-20170726145148

The most significant thing about his W is how quickly it allows him to stack Fervor of Battle and how quickly it allows you to activate your passive. Beyond that, the damage is somewhat comparable to autos, although you get the shield on top of it. It's actually a reasonably strong ability because of those interactions with the rest of his kit. The best buff for it would be to reduce the self slow per rank or based on level.

Even with the reduced onhit damage, Blade of the Ruined King is still one of his optimal items, outdamaging 80 ad items against most targets. It also doesn't increase his attack speed too much, otherwise it'd make Purge less appealing to use, since it'd deal less damage than just auto attacking.

Buffing the ability's onhit damage like Sturm suggests would break the ability's interaction with BotRK. It would become one of his best rushes. Even buffing the onhit damage to 40% instead of 50% might be overkill.