User blog comment:RoznosicielCiast/Least popular champions/@comment-77.103.235.43-20130126061330

If anyone's been watching any of the LCS qualifiers will have noticed Urgot being picked up a few times, and played really effectively at that. And what the pros do will eventually trickle down to the high elo crowd and so forth.

People get used to playing the same champions and comps, but once that trickle down happens and they see a lesser-used champion being played really well, they might be more likely to try it out.