User blog comment:Emptylord/Season 3 - PBE Patch Notes/@comment-1490402-20121115213401/@comment-3974211-20121116014142

Morello stated he hated the item, and the fact it wasn't removed last time it was changed is because he was vetoed. He said it made champions difficult to balance as all champions effectively had an additional ability. This new iteration only increases the damage you already have, rather than add a new spell. It'll be just as useful for most champions who already use it.