User blog comment:TheTobarMethod/Why is Mid one-sided?/@comment-6435632-20130315054604/@comment-6435632-20130317090147

Brand outranges pretty much every other AP champ I can think of except maybe Xerath. His W hits hard and does it from far away. Simply set up pokes with this skill -- among his others if you can land them -- and stay away from him until he's so low he'd be an idiot to charge you. If he does, well, you've got your CC combo.

You just need to think with your kit and its strengths. Every champion CAN beat every other if you really know how to micro them. If your opponent is of equal skill, they ought to beat you if they've got a champ built to counter yours, but unless they're equal to or better than you, you should still be able to outplay them.