User blog comment:Oinkypiggy/x) Mordekaiser Guide/@comment-5045559-20120528114451/@comment-3477331-20120528161835

Gunblade + Lich Bane only work if you can smash them in the face though. I rarely find myself actually getting in melee range so I don't don't see the use in that build.

And it's not all preference There is a reason why you see gunblade and/or Lich Bane morde much more often in low elo than in high elo for example. Not because the player in low elo are doing ti wrong, not because the player in low elo personally prefers it, but because the enemy is dealing with that build correctly and makes it works better/best. Similar thing with regrowth/amplifying tome + 1 pot and 13 pots.. One gank and you're dead, even more so than with boots + 3 pots or cloth + 5 pots.

About the loads of spell vamp build: That build depends on the amount of CC the enemy team has. Having a lot of spell vamp vs a team with hardly any CC can be very strong, yet against a team with just one decent silence, suppression or stun that can be thrown on you, this build can be pretty bad.