User blog comment:Fistful of Force/IP costs, reduce them, riot./@comment-195.69.193.51-20120905125920

Surprise: Riot wants you to buy Riot Points to buy champions...

The IP costs for champions is more a "fix" to keep you playing until you finally get out your wallet and get some champs the "easier way"

And I dont think they do it wrong, its a business model after all.

but agreed, runes could be a bit less steep, simply to try out more variations for funs sake