User blog comment:Ditaanra/NEW TRADING IDEA/@comment-109.144.213.41-20130307160923/@comment-86.189.4.63-20130307234623

Oh forgot about your point about destroyed profit opportunity... yes, you're right. It would theoretically "cost" them some money, but instead would go a long way towards customer satisfaction and trust. As it is, it's like buying from a shady market stand... you get to examine the product a bit, but not really try it in a real sense. And when you go back to return it because you realize there's something wrong with it, the stand you bought it from just disappears. You'd probably not buy anything from such a stand again after that, would you? I know this is a bad example in a sense, but I'm sure you get what I'm trying to say... sometimes it's good to sacrifice some marginal profit to better your image.