Talk:Future's Market/@comment-27544025-20171123052954/@comment-4091261-20171207054212

You ever heard of the concept of Future Value? takes advantage of this concept.

The ability to buy an item now is more valuable than being able to buy it 5 minutes later.

In other words, time is money. If you ever had that painful feeling of, "If only I had this item sooner," this rune far exceeds those expectations. It is especially valuable for rushing items that actually increase your capability of getting, i.e. high interest. These items include, but are not limited to,, , and.

There are many champions in the game that find themselves needing to rush certain items to be relevant. This rune helps these champions by minimizing the time in which they are "useless." It has a higher price to pay, but you get to choose whether or not you go negative. If you don't feel like going negative just to get a couple, you don't need to.

is on the literal opposite end of the spectrum. That rune is good when you are so well off, buying your items, that going out of your way to buy boots will just reduce how strong you could have been. Thus, you get and you can just continue to buy your items and murder your enemies.

If you find that is the superior rune, it is perhaps due to the way you play being sufficient on  so as to never need to worry about rushing an item. It could also be due to a lack of appropriate timing of when to go into full debt due to the lack of indication of when you are able to actually buy the item. This can be remedied by pinging the item to see just how much gold you actually need to purchase it including the full debt from.

The main audience for are people who need to rush items for significant reasons. Like on  or. on most ADCs. on. on or.