User blog comment:Commander Marko/Commander Marko's set of Custom Patch Notes! (I regret doing this...)/@comment-24090662-20140716134740

That is not the right way to deal with fizz, at all. The problem is that he has so much damage frontloaded onto his Q. The damage of half of his kit, and lich bane, in one ability.

Lich bane alone gives his Q a 110% AP ratio, which is absurd for a targeted ability on a low cooldown.

If you want to hit fizz's upfront burst, make his Q not proc onhits. Burst is the same but he has to fit in an autoattack which allows some room to do something after he Qs you.