Board Thread:Wiki discussions and announcements/@comment-1990160-20140521040036/@comment-1330314-20140522141744

That's not a point of view. The statements "more expensive items tend to be more gold efficient" and "less expensive items tend to be less gold efficient" are equivalent. Considering you start with cheap items and move onto bigger stuff, it makes more sense to start with cheap components as a baseline and move up, rather than do the whole thing in reverse and scale down from large components (and then up some when you use said massive components to build even bigger items).