Talk:Jhin/@comment-30023778-20160920205340/@comment-26203093-20160922043446

But that's not what it means. Effectivity is also the degree to which something achieves its goal - it doesn't disregard input; in this case cost. At least I'll understand for future reference.

Interestingly, googling the difference brings up recent definitions in relations to marketing and management, so I've got a feeling it's an industry term or articulation bleeding over. Maybe it's more used than I'm familiar with.

The same thing exists in game design, and there's a reason there's medical dictionaries as opposed to regular ones.

EG. continuity just means something that is persistent or doesn't change.

In movies it doesn't mean the story or scenes shouldn't change, but more specifically applies to maintaining a comfortable or understandable experience; Eg if you cut as somebody exits the frame or move to the left, you maintain their movement going left if they're there in the next scene. Maintaining line of action, making sure wounds and makeups don't change, making sure positions don't change when cutting.