User blog comment:Emptylord/Season 3 - PBE Patch Notes/@comment-112.198.90.34-20121125130250/@comment-3974211-20121125135740

Too expensive? I'm agreed it seems a little like a waste of effort since it doesn't do that much, but it only costs 1100 gold not factoring the gold generated by Philosopher's Stone. I'll probably never buy it, personally, too many other new support items take my fancy; but if cost is the only reason you don't want it then you should re-evaluate.

Bear in mid the item is consumed - meaning you have a free inventory space. It's hard to really put a price on that.