User blog comment:JmLyan/Arila, the Gun Mage/@comment-10958553-20130712233522

I would have made Deadly Revenge a % damage increasing debuff that sticks to the champion until you killed him/ her. Onl your damage would be amplified. So lets say that it increases damage by 10% from you, and can stack up to 5 times. So the more they kill you, the better you are at killing them.