User blog comment:JAlbor/Community Awards 2013 Results/@comment-4846081-20140103142048/@comment-11603965-20140104221148

Plus, you would probably know that once a Ezreal hits lvl 11 he's gonna spend that point in his ultimate 99/100 times. And you usually see Udyr going for one aggressive stance and the other 2 utility/defensive stances anyway, once you see him on the map it's quite easy to say which one he's maxing first. From a visual point of view, the ultimate skins are just superiour to others, hence the fact they're ultimate skins.