Talk:Swain/@comment-207.224.177.252-20101001165633/@comment-3076948-20101005230102

It also may have something to do with the fact that their revenue stream runs through riot points transactions. Micro-transactions are often so viable because people buy things on impulse. Someone who would not normally spend fifty dollars a month to play a game, might well spend fifty dollars a month on things *in* a game, as some people surely do on LoL.

Telling people what price it is ahead of time does nothing for them at all, and might give people time to talk themselves out of spending ten dollars on a champion rather than waiting and spending influence points. Not telling them and then releasing him will let all of the people who are excited to try him, or excited to be among the first, purchase off of that initial impulse.