User blog comment:Tinhboe/Elder Lizard vs Feral Flare/@comment-25055281-20140817130434

In favor of Feral Flare

a) Manaless or low mana dependency champion should favor it.

b) Early on, bruisher builds may get more sustain from fixed on hit heals than % damage (if 2nd item is defensive and they clear with aa's).

c) Less burst but more dps, so faster clears.

c_1) May level faster or gain more gold.

c_2) Has more room for counterjungling or ganking without losing xp or gold.

d) The ward, scaling and slighty lower cost are perks to consider.

Overal, FF is looks like a viable item, not much better or worse than SotEL