Board Thread:Wiki discussions and announcements/@comment-5847779-20170412190847/@comment-497139-20171027174548

http://community.wikia.com/wiki/Help:Featured_Videos

How do Featured Videos benefit communities?Edit Advertisements in front of Featured Videos have allowed us to reduce the number of advertisements across FANDOM wikis. By modernizing the site, we have slashed 30% of the ad units on your communities. This is because video ads are of such high value that many of the other smaller advertisements that were on the page could be removed from the site. This improves the overall design of your community, as well as the speed with which your pages load. That, in turn, leads to more satisfied readers.

Additionally, by 2020, 80% of web traffic is expected to come from videos. We live in an increasingly video-driven online world, and it is important for FANDOM to keep up with user expectations about how to consume content. In doing so, we can create compelling ways to draw more fans into your communities and consume your written content.