User blog comment:Willbachbakal/(Champion Rework) Ashe, the Frost Archer/@comment-24862418-20140809025107/@comment-1330314-20140809143623

I don't think Q needs additional damage, particularly as it's only there to compensate for the loss of an autoattack while casting. Ashe in general is meant to scale mainly with her crowd control and utility, and not really her damage (she's a good marksman, but she doesn't deal the most damage out of all ADCs), which is why I made the root duration increase and the cooldown decrease with rank. I also don't think her W slow needs to be good at early ranks, as I want to avoid her snowballing in lane through her CC. The reasoning behind her E proc is that Ashe is, at heart, a playmaker, and should be rewarded for attacking after using her other abilities rather than just sitting back and playing passively. I also don't want the proc to be available all the time, as damage isn't meant to be Ashe's focus.

In general, I think my kit is fairly consistent with Ashe's theme, as she still has to wait for the opportune moment to use her CC before following up with more attacks. She has more opportunities to act in lane, but still in a manner consistent with her playstyle, which doesn't differ too greatly from current Ashe's.