User blog comment:Ruaisu/New Item Icons in the PBE/@comment-5604521-20130717022234

I think these new icons are a MASSIVE downgrade. Less detail, colors aren't as vibrant, and they're just shaped weird. They should change ALL of the icons if they're gonna do this, because like you said - they're reinventing the DotA art style in LoL. These items won't match many of the other ones.